News
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Chef José Andrés will host the 40th annual sofi™ Awards to be
presented at the Summer Fancy Food Show in Washington, D.C.
Named “Outstanding Chef” by the James Beard Foundation and
internationally recognized as a culinary innovator, Andrés will serve
as keynote speaker and presenter of the awards at a red-carpet
ceremony on June 18, 2012.
The sofi Awards are considered the top honor in the $70 billion
specialty food industry. They recognize excellence in specialty foods
and beverages in 32 categories from outstanding appetizer, antipasto
or dip to outstanding vinegar. “sofi” stands for Specialty Outstanding
Food Innovation.
The awards event is a highlight of the Summer Fancy Food Show,
the largest marketplace for specialty foods and beverages in North
America. It is owned and operated by the National Association for
the Specialty Food Trade, Inc. (NASFT). The show will take place
June 17-19, 2012, at the Walter E. Washington Convention Center.
Andrés is credited with introducing Americans to avant-garde and
traditional Spanish cooking, and is a passionate advocate for food
and hunger issues. His ThinkFoodGroup is responsible for some of
the most noted dining concepts in Washington, D.C., including mini-bar by josé andrés, Jaleo, Zaytinya, Oyamel and America Eats Tavern.
In honor of his participation in the sofi Awards, NASFT will donate
Andrés’ speaking fee to World Central Kitchen, a global organization
he leads that is committed to ending world hunger, and DC Central
Kitchen, the renowned nonprofit in Washington he has long supported.
“I am so happy to welcome the Fancy Food Show to Washington and
to be a part of the sofi Awards this year,” said Andrés. “World Central
Kitchen is a new organization, and NASFT’s contribution will be a
great help toward pursuing our initiatives.”
Noted Chef José Andrés to Host sofi™ Awards
for Outstanding Specialty Foods of 2012
Boston Warehouse Trading Company (BWTC) introduces two new
exciting lifestyle brands: EarthPad™ and She’s Got Light™. Both
brands were introduced to the trade and public at the 2012 Chicago
Housewares Show and will dramatically expand the company’s product
reach with existing and new customers.
The EarthPad brand was created to bring to market products designed
for the world we live, work and play in. Billed as “Cool things, Smart
living,” EarthPad pulls together a practical and fun array of unique products that visually aim to please but, more importantly, work cleverly to
solve everyday “human” needs. Initial product introductions will focus
on LED Lighting, Tech & Trend and Travel & Wellness. Products will be
focused on key items that deliver results
for both the retailer and the customer.
She’s Got Light (SGL) is the world’s first
brand to focus on LED lighting from a
woman’s point of view. SGL features key
LED lighting items designed specifically
for purses and handbags in fashion prints
and colors.
Chuck Hoffman, chief operating officer of
BWTC, commented, “We are extremely
pleased to launch these two new exciting brands. The EarthPad and She’s
Got Light product assortments contain
high-quality, high-design products that
resonate with the consumer. We all love
the ‘cool factor’ but practicality, performance and simple enjoyment will keep
the customer coming back. Both brands
are perfect complements to the existing
BWTC product assortment.”
For additional product information,
please contact Diane Taubner, vice president of key accounts, at
781-352-1801 or at diane.taubner@bwtc.com.
Boston Warehouse Trading Company
Launches EarthPad and She’s Got Light,
New Lifestyle Brands
