IDDBA’s Dairy-Deli-Bake 2012 Program Announced
The International Dairy-Deli-Bakery Association™ (IDDBA) announces
another stellar lineup for its annual show, Dairy-Deli-Bake 2012,
scheduled for June 10-12 in New Orleans at the New Orleans Morial
Convention Center. This year’s speakers include: Sarah Palin, Paula
Deen, Terry Bradshaw, John Pinette, Jeremy Gutsche, Adrian Slywotzky,
Jim Carroll, Jane Buckingham, Harold Lloyd, Steve Beekhuizen, Jack
Li and Carol Christison.
better ourselves, to learn about ourselves and to apply that learning
toward a common goal. It’s the incremental changes, the little improvements, that form the foundation for great skills, leadership and,
when called for, superhuman effort. Bradshaw gives examples of how
to focus the power of dreaming, thinking and strategizing toward goals
and success.
the
In 2006, Sarah Palin became the youngest person and the first female
to be elected as governor of Alaska. A short two years later, she was
tapped to be the vice-presidential running mate for Senator John
McCain. She was the first Alaskan on the national ticket and the first
Republican woman nominated for the vice-presidency. She has since
endorsed and campaigned for the Tea Party movement. She is a contributor to FOX News where she offers political commentary and analysis, and participates in special event political programming. She’s the
author of “Going Rogue: An American Life” and “America by Heart.”
She was named to Time magazine’s 2010 “100 Most Influential People”
list. Known for the meteoric rise that captured the hearts and minds of
a global audience, Palin is a groundbreaker who speaks on her vision
for energy independence, national security, fiscal responsibility, health
care and small government.
Paula Deen is a best-selling author, TV show host, food star, wife and
mother. She is regarded as the “Queen of Southern Cooking” and her
love of butter is world-renowned. Deen’s life is a success story that
shows how will, determination and pure grit can take you to the top.
Starting with just $200 and the help of her sons, she created “The Bag
Lady,” a home-based meal delivery service. Then came a restaurant,
a series of cookbooks, an appearance on QVC and her own television
show on the Food Network. Today, Paula Deen has three TV shows, a
line of signature cookware, kitchen accessories and a line of housewares. Her high energy, enthusiasm for life and devotion to family and
friends have made her a fan favorite. In short, she is her own brand.
She will share her life’s journey on the road to success.
Understanding the buying triggers for dairy, deli and bakery department
consumers can be a real challenge. The combined factors create a Consumer Decision Tree that consumers use when they shop, compare and
analyze purchase decisions. It all gets wrapped up in shopping influences,
taste preferences, motivations, emotions and purchase drivers. Most
consumers make their buying decisions automatically and don’t stop to
think about why they choose one item over another or make a choice
at all. This combination of conscious and unconscious factors makes up
the Consumer Decision Tree and the ultimate selection of what goes
in the shopping basket. IDDBA commissioned Datassential to explore
and define the core buyers, their decision-need states, mental cues
and preferences. The study looks at how different in-store stimuli can
trigger a purchase or cause the consumer to abandon one or to switch.
Join Jack Li, relevance strategist at Datassential, as he shares how consumers shop, how brands and private label influence their purchases,
and the influence of time, price, and freshness on their decisions.
Carol Christison, executive director of IDDBA, seeks out new ideas,
watches consumer buying behavior and analyzes industry trends to
identify the issues that are changing the business. She’ll make you
laugh, she’ll make you think, and she’ll make you want to put what
you’ve learned into action. Get a front row seat for this innovative,
sometimes startling, entertaining presentation of best-in-class ideas,
trends and products.
For more information, contact IDDBA at 608-310-5000 or visit
www.iddba.org.
Legendary Hall of Fame Quarterback Terry Bradshaw, a success both
on and off the field, shares his strategies for maintaining success
through persistent self-improvement. All of us, he says, want to
