41 Madison Features Interior Designer Day, New Showrooms
Retail buyers can plan on seeing a few additional showrooms as they
peruse the hallways of Forty One Madison Avenue during The New
York Tabletop Market, April 17-20, including two iconic international
luxury brands that top the list of showroom openings at Forty One
Hermès and its stable of tabletop beauties will be making a statement
with the completion of its new 3,000-square-foot location on the 22nd
floor. On display here under the company’s home division banner, Art
de la Table, are La Table Hermès branded dinnerware and accessories,
Saint-Louis crystal and Puiforcat silver. The space, designed by Rena
Dumas Architecture d’Interieur, has been configured to also include
executive offices for company management.
Newly opened on the 22nd floor will be Ralph Lauren Home, in a
2,500-square-foot space that showcases its impressive breadth of
gifts and decorative accessories. The sophisticated signature collection
reflects quality and craftsmanship with a timeless sensibility. Several
introductions will be featured among an extensive array of enduring
Tzeng Shyng is another Forty One Madison newcomer. Its U.S. operations now occupy a 2,500-square-foot space on the third floor that
includes showroom and offices. At Market, it will take the wraps off
of its eco-friendly tabletop designs of GML Green Melamine and Bio
Bamboo Fiber, among other collections.
A sign of revived commerce and industry growth is that several showrooms are expanding this spring. One of the biggest moves of note
is Tervis, which heads to the recently renovated eighth floor and a
location that will triple where it previously was housed. Michael Aram,
which moved into Forty One on the eighth floor just a year ago, is also
taking on additional space on the floor. Another eighth floor neighbor,
Circle Glass, is increasing its real estate by 50 percent, an expansion
that also comes within a year of moving into the building.
“With these additions and expansions, Forty One Madison will showcase even more solid resources and products at the upcoming show,”
said Laurie Burns, senior vice president and director.
Waterford Interiors – a newly emerged series of glamorous yet functional furnishings from the legacy crystal brand, which is known as
much for its dazzling chandeliers and lighting as it is for its world-class
The New York Tabletop Market runs April 17-20, 2012, in
several showrooms across New York, including 41 Madison,
7 W New York and 230 Fifth Avenue.
stemware – will be making a major statement in its own showroom. The
ninth floor location is dedicated exclusively to this debut collection, which
includes mirrors, console tables and lighting. The core tabletop introductions
will remain on the 23rd floor with the rest of the family of Waterford Wedgwood Royal Doulton products.
“It’s exciting to unveil the Waterford Interiors collection, the brand’s premier
home décor and lighting, while bringing the Waterford brand vision to life
through a multilayered experience in our new space on the ninth floor,” said
Michael W. Craig, WWRD group vice president – The Americas. “This showroom will enable us to fully immerse the design community and our long-standing partners in the Waterford lifestyle. The Waterford Interiors collection
reinforces Waterford as a luxurious and sophisticated brand that will expand
globally across the luxury residential, hospitality and commercial markets.”
Making a return to Forty One Madison is Euro Ceramica. According to company principal Nicolas Marjieh, “We had a presence in the building from 1990
until 2003, but have been hearing from our clients more and more that they’d
like to see us back because it’s the center for all levels of tabletop retailers
and their buyers.”
Euro Ceramica is a constant resource for many major retailers, including
Pottery Barn and Target, but with a selection of products all its own, as well.
Global in scope, Euro Ceramica brings to the table distinctive designs such
as hand-painted ceramics and recycled glass from Spain, and it was the
first to introduce embossed white serveware from Portugal. Its 1,200-square-
foot showroom can be found on the 18th floor. Recently developed and to be
shown this month is a high-fired porcelain from Bangladesh.
Lastly, Ten Strawberry Street, a Forty One Madison resident for nearly a
decade, is expanding. “Forty One Madison is headquarters for the tabletop
industry, so we would never look anywhere else,” said Ian Zucker, CEO.
The company is just crossing the hall on the 22nd floor to a showroom that
yields about 30 percent more space, an addition necessitated by a line that’s
significantly growing along with an aggressive rebranding campaign. In April,