WMF Americas Group Inc., a fully owned
subsidiary of the leading German cookware manufacturer WMF Group, is introducing its innovative Silit brand of cookware throughout the United States with
confidence of an enthusiastic response
from American consumers.
WMF Launches Silit With Nutrition and
Environment in Mind
that, while we are historically a ‘throw-
away’ society, spending on a product that
maintains its usefulness and adds to the
quality of our lives is a better investment.
The Silit brand satisfies those needs.”
“Based on our tremendous success with
cookware and embracing healthy living as
a core value, WMF Americas Group Inc.
knows the time is right to launch the Silit
brand in America,” said Deborah Corrado,
senior vice president of sales and market-
ing for WMF Americas Group Inc., which is
based in the Charlotte, N.C., area.
WMF Americas Group Inc. is also backing
up its American launch of Silit with the
hiring of industry veteran Buzz Leer as
national sales and brand manager.
“We believe in the Silit brand and product to such an extent,” Corrado said,
“that as lean a company as we are, it
was important to bring on a national
sales brand manager to focus the Silit
brand’s U.S. launch.”
In recent years, primarily through the
Internet and in specialty outlets, Americans have experienced Silit’s high quality
in a limited capacity. Now, WMF Americas
Group Inc. is broadening access at a time
when its other brands are enjoying robust
sales growth worldwide.
Corrado said that WMF Americas Group
Inc. is confident that price-conscious
American consumers will embrace the
opportunity to equip their kitchens with
this upper-end brand cookware.
Founded in 1853 and based in Geislingen,
Germany, WMF is a retail and institutional
culinary product designer and supplier, with
roughly 6,000 employees in Germany,
the United States and 10 other countries
on three continents. WMF, with about
$1.2 billion global business annually,
has built its reputation on quality and
sophistication in products that are relied
on in the kitchens and dining rooms of
consumers, hotel operators and caterers.
Along with Silit, its brands include WMF,
Alfi, Auerhahn, Boehringer Gastro Profi,
Hepp, Kaiser, Petra Electric, Princess
In particular, she believes that U.S.
households will be attracted to Silit’s
tradition of durability, cooking efficiency,
dedication to healthy eating habits and
fashion-forward color collections.
For more information, visit www.wmf.
com or www.wmfamericas.com.
“Americans want to bring high-quality
products into their lives that will last,”
she said. “This recession has taught us