the
“2011 was a refreshing year on many levels,” noted Chris Collins, vice
president & general manager, 7 W New York. “Although we are still
faced with challenging economic conditions and our industries continue
to experience changes, we were still able to take some giant steps forward.
We had successful markets and growth in many of the segments that
we service, including the 11th floor trade show business. Our outlook
for 2012 is very optimistic, as we have had some of the most robust
markets in our history in the final few months of 2011. As we turn the
page to 2012, we look forward to further business development and
advancement.”
New tenants for 2012 include:
• Almax, Suite 725
• Media Graph, Suite 418
• Sam Salem & Son, Suite 500
• Bolan – Texstyle USA, Suite 512
• Louisville Bedding, Suite 600
• Magna Linen, Suite 618
• Linens N Essentials, Suite 704
• TMD Holdings, Suite 721
• Berkshire Blanket, Suite 939
Expanded tenants include:
• Apache Mills, Suite 422 • Phoenix Home, Suite 635
Numerous new events have also been added, including:
First Tuesdays:
Each showroom will provide “First Tuesday” specials with promotions
and events. More details will be provided soon.
Events with 7 W’s Associations/Organizations:
7 W New York is continuously working with ASID, HFPA, NEWH, IFDA and
others to offer relevant and valuable events and seminars. The building
plans to continue to do so in 2012.
Pop-up Fun:
7 W visitors will get a chance to meet and greet Christina Norsig, author
of the book “Pop-Up Retail: How You Can Master This Global Marketing
Phenomenon.” Norsig will be on hand to answer any and all questions
from those who are interested in creating their own pop-ups.
Lobby Displays w/ Seminars:
7 W New York is looking forward to providing a helpful “tips and tricks”
session with its very own lobby display artist from Celadon & Celery
Events. The seminar is bound to inspire and will help attendees achieve
that sought-after “wow” factor in their product displays.
11th Floor Event & Spaces:
The 2012 calendar is already chock-full of events and shows. However,
planning is ongoing, so 7 W visitors will be sure to have even more to look
forward to in the future.
Finally, in addition to new showrooms and events, 2012 will bring the
largest collection of product launches in several years. Marketing initiatives and showroom sales opportunities have been added for 2012 in
support of what is expected to be a very strong year. Details are available
on 7 W New York’s Web site,
www.7wnewyork.com.
A New Look in the Cleaning Department: Farberware Cleaning
From a partnership between Boston Warehouse Trading Corp. and
Farberware comes a new range called Farberware Cleaning. The range
will focus on stick goods, sponges, brushes and hand-held cleaners,
taking cleaning to a new level merging design and function.
John Eaton has been appointed vice president of sales for the Farberware Cleaning Division. Eaton joins Farberware from the natural
products industry after many years in the housewares industry.
“John possesses a strong foundation in sales and marketing management;
channels of distribution and business development; key account sales
and profit development; sales force and manufacturer representative
recruitment, development and management; and product development,”
said Chuck Hoffman, COO of Boston Warehouse. “John has deep experience
with strong leadership skill and hands-on general management, and his
sales management style brings entrepreneurialism, energy and excitement
to sales forces. His strong core values and customer-centric focus results
in the establishment of strong customer relations. John’s attitude of never-
give-up and forceful persistence bodes well in his successful ability to
open up new channels of distribution and new markets.”
With over 70 SKUs, the range will launch at the Chicago International
Home + Housewares Show in March 2012 in the Boston Warehouse booth,
S1608.
