By Michelle Moran
What are people saying about you in the virtual world? More
importantly, what are you saying about yourself?
There was a time when retailers believed they didn’t need a
Web site – no virtual sales, and no constant e-mail news to
keep their circle of influence up-to-date on what was happening
in their world. Those days are over. They are beyond over –
today’s virtual shopping (or virtual research and conversation)
experience is critical to retail success.
Consider this research released a few short weeks ago.
Performics’ 2011 Social Shopping Study found that there
are key gender differences in social marketing.
“Women are reported to control about 80 percent of household
spending, so it may be surprising for some to see men play
a more dominant role in the social shopping and research
process,” said Dana Todd, SVP, marketing and business