• Americans spend more time on Facebook
than they do on any other U.S. Web site.
• Close to 40 percent of social media users
access social media content from their
• Social networking apps are the third most-used among U.S. smartphone owners.
• Internet users over the age of 55 are
driving the growth of social networking
through the mobile Internet.
• Although a larger number of women
view online video on social networks and
blogs, men are the heaviest online video
users overall, streaming more videos and
watching them longer.
• Seventy percent of active online adult
social networkers shop online, 12 percent
more likely than the average adult Internet user.
• Fifty-three percent of active adult social
networkers follow a brand, while 32
percent follow a celebrity.
• Across a snapshot of 10 major global markets, social networks and blogs reach over
three-quarters of active Internet users.
• Tumblr is an emerging player in social
media, nearly tripling its audience from
a year ago.
• Social Networks and Blog sites rule Americans’ Internet time, accounting for 23
percent of time spent online, more than
twice the amount of time spent on the No.
2 category, Online Games.
• To further put this into context, time
spent on the 75 “Other” online categories
combined only accounts for 35 percent of
Americans’ total Internet time.
What Stores are Doing:
Atlanta-based The Cook’s Warehouse
revved up its Web site recently for faster
processing after a major renovation two
years ago. A major focus now is keeping
up with geographic marketing using four-square/Facebook places. Staff also work
constantly on keeping the Web site fresh
and changing daily.
Many great independent retailers are busy
online with Facebook; if you are just getting started, take a look at Kitchen Window,
Sickles Market, In the Kitchen or Rolling Pin
Sur La Table launched a new online catalog
Winn-Dixie Stores launched a smartphone
application that will help guests better manage their prescriptions and locate the near-est Winn-Dixie Pharmacy with their iPhone,
Android or Blackberry smartphones. The
app is available as a free download through
Apple Inc.’s iTunes, the Android Market,
Blackberry App World or through links on
Winn-Dixie’s Web site.