Jelly Belly’s 2012 Store Promotion
Winter Fancy Food Show Returns to San Francisco
In time for the spring 2012 season, Jelly Belly Candy Company announces a picture-perfect store promotion for the classic Jelly Belly
jelly beans. Consumers who purchase two specially marked bags of
Jelly Belly jelly beans or Jelly Bean Chocolate Dips™ will receive five
free photo cards that can be redeemed online to create personalized
cards using their own photos or designs.
To redeem the special offer, consumers use codes that are printed inside
promotional packages of Jelly Belly beans to unlock the photo greeting
cards offer, an $11 value. With the unique codes, consumers can log on
at a popular online photo-sharing Web
site to customize and create their choice
of personalized cards.
The on-pack consumer promotion
launches Jan. 3 and runs through July,
covering major greeting card events,
including Valentine’s Day, Easter,
Mother’s Day, Father’s Day and graduations. In-store signage for bulk bins
and online advertising are planned to
support the Jelly Belly promotion with
consumers. In addition, samplings at
events across the country will provide
more coverage for the promotion. Jelly
Belly bean promotional packages will ship to stores Dec. 15, 2011,
through March 31, 2012. More information about these promotional
display shippers is available to retailers by calling Jelly Belly Customer
Service line at 800-323-9380.
The 37th Winter Fancy Food Show is on track to be the largest ever on
the West Coast. Amid healthy demand for specialty food, more than
17,000 buyers from across the United States and around the world are
expected to attend the show, the largest marketplace devoted exclusively
to specialty foods and beverages on the West Coast.
The show will take place Jan. 15 to 17, 2012, at Moscone Center in San
Francisco. Registration is now open at www.fancyfoodshows.com.
Food artisans, importers and entrepreneurs from over 35 countries
and regions will present the latest in chocolate, cheese, olive oil,
spices, ethnic specialties, and natural and organic products. There will
be 80,000 products on display, including jalapeno olive oil from Lodi,
Calif., masala-flavored popcorn from Chicago and vanilla fleur de sel ice
cream from Atlanta. American cheesemakers and craft-brewers will be
featured in nearby pavilions from the American Cheese Society and the
International offerings will include new twists on tea from India, quinoa
from Peru and meats from Poland. Italy returns with the largest international pavilion; the Flanders region of Belgium makes its first show
appearance; and Japan and China will present a wide array of foods.
“The Winter Fancy Food Show promises to exceed last year’s strong
event in terms of exhibitors and attendees as buyers look to source
innovative products and updated classics to feed growing demand for
specialty food,” said Ann Daw, president of the National Association for
the Specialty Food Trade, Inc., the show’s owner.
The show is for members of the specialty food trade only. It is closed to
the general public. Press registration is at www.fancyfoodshows.com.
IDDBA’s Dairy-Deli-Bake 2012 will be in New Orleans
The International Dairy-Deli-Bakery Association’s™ (IDDBA) 48th
annual seminar and expo, Dairy-Deli-Bake 2012, will be held in New
Orleans at the Ernest N. Morial Convention Center, June 10-12.
The IDDBA show is a full-service seminar and expo with qualified retail
buyers and merchandisers, the best dairy, deli, bakery, cheese, food-
service products, packaging, services, and the highest-rated speakers
in the business. This event is called the Show of Shows because it’s
the one conference that offers an extensive seminar program that has
meaningful content for personal and professional growth; pre-qualified
retail buyers, merchandisers, and executives who are ready and willing
to do business; a 1,500-booth expo filled with the very best products and
services for the fresh-food categories; and world-class merchandising
ideas and demonstrations with actionable ideas. Over 8,000 attendees
are expected for the three-day event. Call 608-310-5000 for more
information or visit www.iddba.org.