According to Gravely, in addition to displaying an array of both classic
and contemporary designs, VIETRI is also planning to introduce its first
stoneware collection. New Lastra Italian Stoneware boasts Old-World
character, contemporary sophistication and the strength of commercial
dinnerware. From Italian culinary history comes a new strength in design
and durability. Twice fired at stoneware temperatures, Lastra is oven-,
microwave-, freezer- and dishwasher-safe, and highly resistant to
chipping and breaking.
Noteworthy Renewals
• Artland, a longtime 41 Madison tenant, has renewed its lease and will
remain on the 22nd floor.
• Denby, which has made 41 Madison its home base for more than 20
years, renewed its 16th floor showroom.
• Pickard, on the 9th floor, is returning with its own made-in-America collections that have earned it consumers’ respect for more than a century.
• Q-Squared, the masters of melamine’s reinvention, is relocating to
a showroom space that is 30 percent larger than what it originally
occupied, allowing it to include offices and remain open daily.
41 Madison Events
Targeting Trends at Breakfast Seminar –
Former Target vice president and creative
director, Minda Gralnek, will address 41
Madison guests at the annual Break-
fast Seminar, Wednesday, Oct. 26.
In her presentation, “Through
the Lens of the Red Bull’s Eye:
Market Trends in Home & Life-
style,” Gralnek, who now heads
her own namesake marketing
firm, will examine what’s
happening at the intersection
of fashion and home, and what
consumers are spending their
money on in the tabletop and
furnishings category. She also will
focus on how to connect with consumers
through design. It’s a program that promises to impart some valuable l
essons in how to fine-tune marketing outreach and campaigns, and how
best to “target” today’s home furnishings purchaser.
