We All Scream for Ice Cream
versus 15 percent). Women, however, are more likely to say their
favorite way to eat ice cream is in a cone ( 34 percent versus 26
So the flavor is chosen and the method of eating the ice cream
is set. Now there is one more major decision to make – the toppings! Over half of Americans (52 percent) say hot fudge is their
favorite topping for ice cream followed by two in five who say
nuts ( 38 percent) and caramel ( 38 percent). Over one-third cite
whipped cream as their favorite topping (36 percent), followed by
fruit such as strawberries or bananas ( 31 percent), sprinkles ( 19
percent), candy bits ( 15 percent) and marshmallow ( 11 percent).
One in five U.S. adults ( 19 percent) are purists and prefer to eat
their ice cream plain.
Consumers Share Product Advice Online
A new study finds that 63 percent of online consumers
discuss electronic products on social networks, 43 percent
talk about apparel and 41 percent chat over appliances.
Moreover, half of consumers said that they share product
advice on social networks and 24 percent said they have
made a purchase directly as a result of something posted
on a social network.
The report, “S-Net: A Study in Social Media Usage & Behavior,” comes from ROI Research Inc. and was sponsored by
marketing agency Performics, a division of Publicis Group.
The report examined the behavior of 2,997 consumers who
regularly use social networks to discuss such products as
apparel, appliances, electronics, entertainment and travel.
The report found that 22 percent of shoppers have made an
electronics purchase based on social media content. That
compares to 17 percent for apparel, 13 percent for household goods and 12 percent for appliances. The study also
found that 32 percent of respondents have become fans of
appliance brands and retailers to learn about new product