and Marketing,” outlined the company’s
strategies and successes in the green
marketing segment as they pertain to the
housewares industry’s first eco-friendly line
of cookware – Cuisinart’s GreenGourmet.
GreenGourmet cookware debuted in 2008
at the International Home + Housewares
Show, and has since developed into a
diverse product line featuring exclusive
Cuisinart Ceramica™ nonstick technology,
a petroleum-free, ceramic-based coating
that is applied at a temperature one-half
that of traditional nonsticks, and that
contains no PTFE or PFOA.
Consumer demand for environmentally
(continued on page 13)
responsible home furnishings is steadily
increasing as well. As a result, industry
professionals are seeking a better understanding of the engineering and marketing
needs related to green products. As an
experienced professional in the housewares
industry, Rodgers added a distinct perspective
on green marketing that can easily translate
to home furnishings. As environmentally
responsible goods and services continue
to become more prevalent across all industries, the information she provided
will serve as concrete reference points for
a wide range of marketing professionals
across numerous disciplines.
Teatulia, through the Kazi Shahid
Foundation, provides a program to
help villagers and women in particular learn how to rear organic cattle.
Interest-free loans, in the form of
cows, are paid back in long-term
installments through the selling of
milk, cow dung and calves. This helps
local farmers become self-reliant and
self-sufficient entrepreneurs.
Companies such as Cuisinart and
Waring have invested heavily in
sustainable efforts to position them-
selves differently in the consumer
marketplace. Mary Rodgers, director
of marketing communications for
Cuisinart and Waring, spoke this
summer at the American Home
Furnishings Alliance’s (AHFA) Annual
Marketing Meeting in Asheville, N.C.
The meeting, titled “Building Knowl-
edge, Skills and Value in the New
Business Landscape,” showcased the
evolving marketing strategies and
tactics that will dominate 2012 and
beyond, and featured a bevy of
presentations, workshops and
networking opportunities. Rodgers’
presentation, “Cuisinart GreenGour-
met®: a Study in Green Manufacturing
