sofi Awards Finalists for Outstanding New
Product of 2011 Selected
Ten finalists were selected for the sofi Award for Outstanding New
Product of 2011, presented by the National Association for the Specialty
Food Trade, Inc. (NASFT). One of the top honors in the $70 billion
specialty food industry, “sofi” stands for Specialty Outstanding Food
The sofi Awards recognize excellence in specialty foods and beverages
from NASFT members across 33 award categories, from Outstanding
Appetizer, Antipasto, Salsa or Dip to Outstanding Vinegar. This year
there were a record 2,326 entries. A national panel of specialty food
experts selected the finalists in two sessions. Judges met in late June
for two full days to select finalists for Outstanding New Product and
Outstanding Product Line.
The 39th sofi Awards for the year’s outstanding specialty foods and
beverages take center stage at the Summer Show with a special showcase of the 125 Silver Finalists. Gold Winners will be announced at a
red-carpet ceremony July 11, 2011, at the NASFT’s Summer Fancy
Food Show in Washington, D.C. The event will be hosted by celebrity
chef Cat Cora.
Finalists for Outstanding New Product 2011:
Big Island Bees
DeMedici Imports, Ltd.
Johnston County Hams
(continued on next page)