of German ingredients and lead
customers to other German-made
products in your store.
Aside from the rich sauces adorning
many of the traditional foodstuffs, a
large number of German specialties
align with the demands of today’s
consumers for healthier food choices.
Traditional condiments such as mustards,
pickled vegetables, honey, and horseradish, along with traditional German
breads chock-full of grains, and a growing number of organically grown and
certified products present consumers
with a multitude of healthy choices
that fulfill their needs.
Germany has a firm commitment to
natural foods and organic products,
probably an outgrowth of their zeal for
physical fitness and overall health. In
general, Germans have high standards
for the quality of their food products.
There are even laws dating back into
the 16th century to ensure standards
of quality and methods for producing
some of the country’s signature products.
Germany is also the biggest consumer
of organic foods in Europe.
Germany offers plenty of cheese choices.
That diversity enables retailers to promote them in various ways. German
cheeses are not only excellent additions
to sandwiches, but the soft-ripened
ones constitute delicious appetizers,
and a naturally soft-ripened crème
fraiche is a perfect complement for
strawberries at dessert time.
Commercial trading among major
Northern European cities during the
Middle Ages brought cheesemaking
techniques from neighboring countries
to Germany, like those for Edam, Gouda,
Brie, Camembert, and others. Today,
more cheese is exported from Germany
than imported, and innovations abound,
for example Cambozola, Allgäuer semi-soft cheeses (from the area between
southern Bavaria and the Black Forest),
the beloved Quark and Tilsiter Cheese.
For those with a sweet tooth, Easter
and Christmas are two holidays that
provide opportunities to highlight
German master craftsmanship to your
customers. This is not just present in
toys and seasonal artwork, but also
in making sweet holiday goodies. But
what else would you expect from the
land that gave us the gummi bear? All
of these sweet delights can be featured
daily, from cookies to chocolates to
marzipan. In fact, the sweet, luxurious
texture of marzipan, a paste of almonds
and sugar, is growing in popularity in
the U.S. This specialty from Lubeck
and Konigsberg has been used as filling
for chocolates and chocolate bars for
years. It has also been used alone,
often made at home as a favorite
Christmas treat for Germans.