Super Retailer Summit Pre-Show Education
Super Retailer Summit 3 is an intensive day-and-a-half of education –
July 8 and 9 – aimed at specialty and natural food retailers, plus
supermarket buyers. Based on successful Super Retailer Summits
held in the past in Chicago and Napa Valley, show organizers are
kicking off the Fancy Food Show in Washington, D.C., with this event
designed specifically for today’s specialty food retailers.
The summit will feature education sessions in three tracks – Sales &
Marketing, Operations & Management, and Sourcing – and will offer
keynote and general session presentations as well as networking
opportunities. In addition, you have the option to add on a networking
event on Friday night – a “Dine Around” on fabulous U Street – taking
you through the history of the area and working your way through
dinner at various restaurants.
The summit will be held at The Mayflower Renaissance, and tickets for
the event include breakfast and lunch on Friday and Saturday; Fancy
Food Show attendee badge; and a ticket to the sofi Awards ceremony
on Monday, July 11, at the Fancy Food Show. Registration is $300
for NASFT members and $600 for non-members. Add-on event –
U Street Dine Around: $125 (members and non-members). For more
information, contact Laura Lozada at email@example.com.
Paul Zullo, managing director of South Norwalk-based marketing agency
Silver Creative Group, will host an educational seminar about online
marketing and e-commerce at the Summer Fancy Food Show on July 12.
Silver Creative Group focuses on gourmet and specialty food brands
with exceptional products. The 10-person team often acts as an
outsourced marketing department for its clients, providing strategic
guidance and creative inspiration to give brands a competitive edge.
Zullo’s seminar, “Developing Integrated Online Marketing Campaigns
That Convert,” is part of the Fancy Food Show Education Program, which
is designed to give exhibitors and attendees direct access to a variety
of industry experts in the specialty food and beverage world.
“Most small-business owners understand the importance of online
marketing, but don’t have the knowledge or resources to make it a
worthwhile endeavor,” said Zullo. “The goal of my seminar is to provide
the audience with best practices and strategies to implement online
marketing tactics such as social networking, e-mail, search engine
marketing and display advertising. My seminar reviews when and how
these tactics should be used, and which ones are the most useful based
on specific marketing objectives.”
“Developing Integrated Online Marketing Campaigns That Convert” will
be held on Tuesday, July 12, from 8 a.m. to 8: 45 a.m. at the Walter E.
Washington Convention Center.
Online Marketing and E-Commerce Session