News
the
Swiss Diamond Reveals New Business
Structure for U.S.
Mark Harris will take the lead of Swiss Gourmet USA Inc. handling
all Swiss Diamond business exclusively in the U.S., Canada, and
South America effective immediately. Retailers can meet the team
of Swiss Diamond International as well as of Swiss Gourmet USA
at booth S3828 and learn about the new items for 2011, the
newly developed Swiss Diamond HD coating, and the brand-new
Swiss Diamond HD PRO fry pans.
Harris, with 22 years of professional experience with the last
seven in the housewares industry and most recently with the
Edgeware division of Smith Abrasives, will lead the new Charlotte,
N.C.-based Swiss Gourmet USA Inc. Harris, who will be president
of the newly founded company, played a key role in Edgeware’s
launch with Williams-Sonoma last year and securing placement
at key independent retailers. With his past experience, Harris and
his team will continue to build on the strong presence of Swiss
Diamond in the market.
“The United States is one of Swiss Diamond’s strongest markets
and with this new partnership in the U.S., we are securing our
future and creating the structures for an even stronger partnership with our retailers,” says Amir Alon, CEO of Swiss Diamond
International Sarl. Swiss Gourmet USA Inc. expects to start
shipping from its new warehouse by the end of March.
“My team and I will make Swiss Diamond one of the best-known
brands with consumers. In addition to that, we want to be
known within the industry as one of the best organizations for
fulfillment,” Mark Harris, president, Swiss Gourmet, USA, Inc.,
said in a statement.
New and existing customers of Swiss Diamond cookware can
e-mail their orders to orders@swissgourmetusa.com; fax:
803-753-9567; or call: 704-737-2648 for additional information.
Chicago Metallic Teams up With Share our
Strength’s Great American Bake Sale
Chicago Metallic bakeware, which has been crafting innovative baking
equipment for professionals and serious home bakers for over 100 years,
announces its partnership with Share our Strength’s Great American
Bake Sale.
The company has been named the official bakeware provider and will
be kicking off the 2011 bake
sale season by accepting
donations in Chicago during
the International Home +
Housewares Show. Thousands of mini cupcakes
are being provided by the
famous downtown Chicago
bakery, Swirlz (www.
swirlzcupcakes.com).
All donations support Share
Our Strength’s No Kid Hun-gry™ Campaign to end childhood hunger in America by 2015.
Share Our Strength officially kicks off its Eighth Annual Share Our
Strength’s Great American Bake Sale on March 1, 2011. This is a national
effort that encourages Americans to host bake sales in their communities
to help end childhood hunger in America.
“This is a great way for people to give back to their communities while
having fun,” says Trisha Cardin, director of marketing at Chicago Metallic.
“By hosting bake sales, individuals are helping feed children who struggle
with hunger, and we’re very pleased to be a part of this tremendous effort.”
Chicago Metallic is a Focus Products Group, LLC brand. For more information,
stop by booth S610. To learn more about the Great American Bake Sale,
visit www.GreatAmericanBakesale.org.
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