News
the
In
Top Chef Fabio Viviani Teams
With Bialetti
Bialetti, the leading Italian cookware and stove-top coffee
maker brand, has announced a partnership with Fabio Viviani.
Best known as Bravo’s reality series’ Top Chef Fan Favorite
and Season 8 All Star contestant, Viviani brings to America a
simple, modern and fresh look at the Italian lifestyle.
“When I first met Fabio, he said, ‘You gotta see this!’ He pulled
out a childhood picture of himself sitting on his family’s dining
table next to a Bialetti Moka,” Brett Bradshaw, president of
Bradshaw International, the U.S. distributor of Bialetti, said.
”Fabio was so excited over the Moka Express and explained
how it’s been part of his life growing up, and that it was one
of the few kitchenware items he brought with him when he
moved to the U.S. – essentially, he was selling me Bialetti, and
it was obvious that his passion for the brand is deeply rooted in
his Italian heritage.”
The new partnership will allow Bialetti USA to showcase the
number one Italian brand for stove-top coffee makers and
cookware through Viviani, as he reaches out to fans and
cooking enthusiasts through social media, media
interviews and select in-person appearances.
“When Bialetti USA first approached me about
partnering with them, I couldn’t believe it,”
Viviani said. “I’ve grown up knowing Bialetti and
the little man [Bialetti’s icon]; I called my mom
and she didn’t believe me! Bialetti is part of
my Italian culture and of course I couldn’t
wait to work with them. The Bialetti
Moka is what I’ve always used to make
espresso at home, so I’m very excited
to share a little bit of my Italy with
America.”
Viviani will give cooking demos at the
Bialetti booth during the International
Miami-based chef Michelle Bernstein, a frequent food judge on Bravo’s “Top
Chef,” will be launching her exquisite new cookware line, “Michelle B,” this April
with Fagor America. Bernstein will unveil her cookware pieces while performing
on the main stage at the International Home + Housewares Show on Sunday,
March 6, at McCormick Place in Chicago.
