Sustainability, colors and traditional cooking
methods will attract consumers to the new
introductions heading to market this year.
All the trends were in focus at Ambiente as
manufacturers worked to deliver products
that will both feed consumer desires and
drive demand at retail.
The world of housewares descended on Frankfurt in February for the largest
international show of the season. More than 4,300 exhibitors and over 133,000
visitors from around the world made their way to the fair.
“With a good 144,000 buyers from 150 countries, Ambiente 2011 has exceeded
all expectations. This is an excellent achievement for the world’s most important
consumer-goods fair. The big increase in visitor numbers and the associated high
level of satisfaction on the exhibitor side indicate that the recovery is well advanced
in Germany and the world market”, said Detlef Braun, Member of the Board of
Management of Messe Frankfurt GmbH.
Around 77,500 of visitors (2010: 71,716[ 3]) came from Germany, an increase of
approx. eight percent. One in two of the buyers came from outside Germany so the
level of internationality is now about 46 percent. After Germany, the top five visitor
nations are Italy, The Netherlands, France, the USA and Switzerland.
Under the Ambiente umbrella, the Dining trade fair covers the tableware, kitchen,
housewares and wining & dining product groups and presents a host of interesting
new developments from the sector.
Some of the trends in the dining category included a growth in collapsible items,
along with a continued resurgence in functional and sustainable design. On certain
exhibition stands, visitors could also find products made of renewable raw materials,
which can be composted and thus meet the demand for ecological goods.
Barware and entertaining took center stage with both functional, classic drinkware
being introduces alongside unusually shaped designs. In the kitchen, colorful accents
are to be found on accessories, small electrical appliances and knives. Trending colors
catching our eye were lime, berry, violet, orange and yellow. Also to be seen in the case
of plastic products are transparent shades, such as blue, green, lilac, and natural colors,
such as brown, beige and cappuccino.