The role of color in the housewares
industry, according to Eiseman, is
to attract the consumer and entice
the sale. She illustrates her point
by discussing car sales – with the
introduction of the season’s new,
colorful cars, consumers are drawn
to the dealership with advertising.
And while they may drive away
with their traditional silver auto,
it was the trendy rich purple that
drew them to the showroom.
The same could be said for kitchenware sales. “You have affordable
items and you can bring in color to
your Web marketing and in-store
displays and that is what captures
the consumer’s eye,” Eiseman
While the core colors may appeal
to a consumer’s practicality, when
merchandising with new ranges of
colors, retailers teach consumers
how to combine colors to create a
new look.
“It’s extremely important to show
people how creative they can get
and in the end gets them wanting
to buy a new look,” she said.
“When they see it, they can think
this is what I can do – on a Web
site or in the store – in the end, it’s
all about how you put the colors
together.”
A color palette to introduce to your
displays this year remains fuchsia
– in all its hues. Mixing this bright,
happy color with combinations of
yellow-greens or grays will help
attract consumers and entice them
to add to their own home palette.
“People can relate to colors like
fuchsia – colors they would have
not thought of before, they will
experiment with in the kitchen.
They might be slow coming to it,
but once you can convince someone
to try a color, bring it into their
home and they like it then it will
start to grow,” Eiseman said. “
Fuchsia is an ongoing story and it’s not
going away. It’s a great color with
food, especially with your greens.
The story is how it is combined.
Use it in a way that it will catch
someone’s eye and make them
pay attention.”
Color of the Year
The glassware on this page is
representative of the Style and
Substance color palette.
