News
the
IHA Partners with Lawrence Merchandising, NextLife/MVR for New Member Services
ROSEMONT, IL—The International Housewares Association announced
two new services for its member companies. Named as preferred
providers and offering discounts for IHA members are Lawrence
Merchandising, a national merchandising service organization, and
NextLife/MVR, a leader in environmental innovation, an emerging
eco-lifestyle brand and sustainable resin producer. Both companies
are listed in the Member Benefits section at www.housewares.org/
iha/benefits.
Lawrence Merchandising specializes in customized store service
solutions across all product categories and in multiple retail formats.
For more than 48 years the company has positioned many of the
nation’s top brands through quality, reliable in-store merchandising
support. IHA members will receive discounts on retail merchandising
services including POG (Planogram) sets, IRC (instant redeemable
coupon) placements, display set-ups, new product cut-ins, visual
merchandising, ongoing maintenance service, audits and compliance
assurance, and new store openings.
NextLife/MVR is IHA’s sustainability partner and will offer information on
sustainability and assistance in “going green.” Their services include:
Eco-Branding, “Seal of Sustainability” and Lifecycle Assessments:
NextLife will offer the NextLife brand or its recognized “seal of
sustainability,” both inclusive of a requisite Life Cycle Assessment
(LCA), to members at a substantial discount. IHA members opting to
start down the path of sustainability with an LCA only will also receive
a discount on that service.
Sustainable, competitive domestic manufacturing capabilities:
NextLife has identified and certified select domestic manufacturers
who can provide sustainable manufacturing capabilities, inclusive of
access to MVR’s post-consumer sustainable resins.
Free online eco-assessment that will almost instantaneously allow
members to assess and measure their corporate sustainability.
A sustainability hotline phone number and email address specifically for IHA members for questions about science, “green” product
and packaging development and eco-marketing/communications.
Online articles, blogs and information tailored to the housewares
industry at housewares.org.
Further information on all IHA Preferred Provider vendors is available
at www.housewares.org/iha/benefits.
Wilshire Industries Launches Two B2B Websites for Retail Buyers
In
SAN CLEMENTE, CALIF.—Wilshire Industries LLC, a specialty consumer
products company, has launched two new websites for their retail
buyers. WilshireIndustries.com is the corporate site integrating five
brands and 200 products. The second site is IslandBamboo.com
featuring their signature brand of eco-friendly bamboo kitchenware.
“By providing comprehensive e-Resources, we are more responsive
to our customers,” says Dan Sudakoff the VP of Sales & Marketing at
Wilshire Industries. These sites give retail buyers from department
stores to gourmet shops the ability to seamlessly browse and share
with their teams, over 200 products across five brands. The sites are
easy to navigate, include interactive product catalogs and provide
inspiration for retailers interested in designing a custom line for
private label.
Executives at Wilshire Industries are enthusiastic about their new
marketing initiatives. “We have cut the time to market for new
products. As a result, printed catalogs can become quickly outdated
and these electronic resources reduce time and cost associated with
updates while keeping our customers informed.” adds Steve Sudakoff,
President. This comes on the heels of a label and packaging system
re-design that minimized the amount of packaging used across each
brand and has resonated with retailers and consumers alike.
About Wilshire Industries
Wilshire Industries, LLC specializes in the design, manufacture and
import of consumer products. HUE Kitchen and Elizabeth’s Garden are
the company’s newest and fastest growing brands that include tools,
gadgets and soft goods for kitchen and garden. For entertaining and
gift giving, Island Hand Carved rounds out their offering. For more
information, please visit www.wilshireindustries.com.
