Fall NY Tabletop Market Thrives
as Companies Expand Showrooms,
Introduce New Product

Editor’s Note: Welcome to our Special Briefing on the Fall New York Tabletop Market. We’ve highlighted new and expanding showrooms at both Forty One Madison and 7 W New York. We’ve pulled out some product highlights to pique your interest and organized a list of events and seminars taking place during the market. Based on our conversations with tabletop companies, we’ve only scratched the surface of new introductions in this issue. Look for a wrap-up of new products in the November issue of Gourmet Business. Enjoy the Fall New York Tabletop Market.

Stelton, a Danish-based company, will debut DOTS at its new permanent showroom at Forty One Madison’s floor 16 at the 2010 Fall New York Tabletop Market.

Diane Ruengsorn, founder of Domestic Aesthetic, chose 7 W NY’s Gallery on 6 for her Fall New York Tabletop Market debut. “They were great about working with me and young companies,” she said.

The annual Fall New York Tabletop Market is thriving, with major showroom expansions, new companies and new products taking center stage at Forty One Madison and 7 W New York from Tuesday, October 12 through Friday, October 15, 2010.

After nearly two years of conservative product introductions and few
showroom expansions, companies at the two pillars of the New York
Tabletop industry, Forty One Madison and 7 W New York, are shaking
off the recession and getting
down to business.

At Forty One Madison, five permanent new showrooms will debut at the Fall Market: Arda Glassware (floor

15), Guzzini (floor 6), JMC Global, Inc (floor 19), Salt & Pepper (floor

7) and Stelton (floor 16). Arda Glassware offers a selection of Turkish glass tabletop and home accessories. An Italian tabletop and kitchenware company, Guzzini offers functional everyday products with modern lines. JMC Global offers cutlery and flatware with a portfolio of licensed products.

Salt & Pepper is a contemporary Australian lifestyle brand.

The fifth new company at Forty One Madison is Stelton, a Danish-based company new to the US market. According to Nils Lindblad, U.S. Sales Director for Stelton, the 50-year old company wanted to control the U.S. wholesale and distribution of its classic stainless steel products by performing these functions themselves.

“We feel we need to show the trade that we are a serious player in the market,” said Lindblad. “All the major players are at Forty One Madison. The showroom is an investment to build our brand in tabletop,” he added.

Five temporary showrooms are also opening at Forty One Madison for the fall show: Augarten USA (floor 19), Hermes (floor 9), Juliska (floor 9), La Mediterranea (floor 19) and Vietri (floor 17).

Long time showroom tenants BIA
Cordon Bleu and Portmeirion USA
both expanded their showrooms
at Forty One Madison. BIA Cordon
Bleu more than doubled their space
from 3,000 square feet to nearly

7,000 square feet.

Portmeirion expanded to encompass most of floor 19. Paul Murawski, Portmeirion’s vice president of marketing, explained, “Because of aggressive growth, it was necessary to expand to properly offer each of our brands the space they need.” In addition to the showroom expansion, Forty One Madison remodeled floor 19 using recycled carpet, wall coverings and LEED Certified, lower watt modern lighting. Five of the floors at Forty One Madison have been remodeled within the last two years to include environmentally friendly building materials and fixtures.