Lindt USA Kicks Off International Chocolate
Day with Launch of Online Journal
STRATHAM, NH—Premium chocolate manufacturer Lindt USA
announced the introduction of their blog, “Lindt Chocolate
Unwrapped,” blog.lindtusa.com.
The launch of the new online platform coincided with International
Chocolate Day, September 13, and offers consumers an inside look
at what‘s going on behind-the-scenes at Lindt, and insights into the
premium chocolate industry. According to the company, the blog
is an industry first, as Lindt is the only major premium chocolate
manufacturer to launch this type of online outlet.
To further educate and engage chocolate lovers, “Lindt Chocolate
Unwrapped” provides insight into the inner workings of Lindt,
and covers a wide range of topics, including: product research
and development, how best to enjoy premium chocolate, recipes,
company news and history, consumer promotions, and industry
commentary. The blog will also offer advice from the Lindt Master
Chocolatiers, experts in all things chocolate, and showcase a variety
of Lindt authors to provide readers additional perspectives and
knowledge from within the company.
“As the world’s leading producer of premium chocolate, we saw the
need for a new source of information and platform for discussion
on all things in the world of fine chocolate – from cocoa bean to
final exquisite chocolate creation, and everything in between,”
said Thomas Linemayr, chief executive officer and president of
Lindt USA. “We are excited to share this ‘inside look’ and hope
it interests and educates, as well as fosters more two-way
conversations with consumers.”
Phoenix Marketing International Research
Shows Rebound in Number of Very Wealthy
Households in U.S.
RHINEBECK, NY—The Phoenix Affluent Marketing Service, a
Phoenix Marketing International practice, announced today the
number of penta-millionaires in the U.S. increased by 16% as of
mid-year 2010.
Phoenix’s annual market sizing analysis and aggregate wealth
rankings show that, while the overall number of affluent households increased by only 4% from mid-year 2009 to mid-year
2010, the number of Ultra High Net Worth (UHNW) households
increased by double digits after two years of declines. Phoenix
defines “affluent” as households with $250,000 or more in liquid
wealth, or $150,000 or more in annual income, and “UHNW” as
households with $5 million or more in liquid assets.
For more detail about this latest research from Phoenix Marketing
International, please visit www.phoenixmi.com.
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About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International is one of
the fastest growing marketing services firms in the United
States, with offices across the country and partnerships
with many of the largest companies in the financial services,
pharma, automotive, healthcare, and travel and leisure
industries worldwide.
Founded in 1845, Lindt & Sprüngli is a global leader in the
premium chocolate category, offering high-quality products
in more than 100 countries. Lindt & Sprüngli operates eight
production facilities in Europe and the United States and
employs 7,400 worldwide. Lindt USA operates more than
40 retail stores in the U.S. and maintains wide distribution
through extensive retail and wholesale channels. For more
information on Lindt, visit www.lindt.com.
