News
the
Discover Design Category to
Debut at 2011 International Home +
Housewares Show
ROSEMONT, ILL—Inspired design from around the
globe is the focus of a new category at the 2011
International Home + Housewares Show, March
6-8 at McCormick Place in Chicago. Called Discover
Design, the category will be located in the Tabletop,
Kitchen Essentials + Accents section in the Dine +
Design Expo in the South Building and feature companies specifically invited to exhibit in the category.
According to Phil Brandl, president of the International
Housewares Association, which owns and operates
the show, exhibitors in the category will be selected
based on the following criteria: inspired design, quality,
brand positioning, outstanding craftsmanship, exclusive market focus, retailer and consumer favorites
and design-focused sustainable product. A group of
retailers, industry experts and IHA staff will review
and approve companies selected for the category.
“Discover Design was developed based on retailer
feedback and will comprise those companies retailers
would like to see at the show,” Brandl said. “It will add
an exciting, new element to the Show.”
Companies are eligible for gia Awards
Along with exhibiting in Discover Design, companies
will be eligible to compete for Global Innovator
Awards (gia) for product innovation and booth
design. Since its inception in 2000, the gia awards
have quickly grown into a prestigious honor in
housewares retailing and have honored nearly 200
retailers around the world.
For 2011, the gia program expands to include
manufacturers exhibiting in Discover Design.
Each exhibitor can submit two new products for
consideration for the gia award. The products should
be new to the U.S. market. The products will be
judged by the gia expert jury, who will also judge for
