Merchandising is the key
ingredient in a recipe for success
as an independent specialty retailer.
Inherently keeping the merchandising fresh, seasonally appropriate
and visually stimulating is all part of
the challenge. We have dedicated
our publication to continually bring
you information on the latest products and trends throughout the year
to help you meet this challenge.
I was introduced to the housewares
industry more than 20 years ago
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while working as a sales associate for Bloomingdales
in the housewares department. I was able to expe-
rience through first hand observation the power of
merchandising. Bloomingdales put a lot of effort into
their visual merchandising, changing it multiple times
throughout the year. It was surprising to me that we
often saw the same customers multiple times during a
given week, but since the merchandising was kept so
fresh, they would still discover new items to purchase.
Vice President of Sales
Gourmet Business LLC is a division of
Gourmet Business & HousewaresDirect, Inc.
PO Box 700
Weston, MA 02493
Gourmet Business is a digital publication
serving the gourmet gift retailer. Gourmet
Business relies on product information
submitted by the manufacturer, distributor
or other representative in the featured
editorial content. Gourmet Business is not
responsible for any errors in the descriptions or prices appearing in the magazine.
Gourmet Business is distributed free of
charge to qualified professionals in the gift
and housewares industry.
Walking the aisles of the Summer
2010 New York International Gift
Fair drove home the impact of the
economy on consumers.
Consumers are returning to the
marketplace, but their needs have
evolved and “value pricing” is not
the only thing on their minds.
A gift, or really any purchase,
has to do more these days.
Consumers want products that
are functional, but functionality
is not enough. An item must be
beautiful to behold, an object of
art. The next quality to add to the list that consumers want
is eco-friendly. And let’s wrap that all up in a great human-
I had more than a few conversations at the show discussing
the consumer who wants to “simplify,” with more quality,
less quantity. If a purchase is made, consumers are more
mindful in their selections, seeking the beautifully functional
item, that’s very existence embodies eco-friendliness and
Now every item may not be able to live up to this standard,
but specialty retailers are in the best position to seek out
these multidimensional products. There were 1000’s of
products at NYIGF that would meet the test of the evolving
consumer. We’ve highlighted many of these products in our
NYIGF wrap-up section.
Maybe it’s just that the definition of “value” is changing. I
received a newsletter from a local specialty food store last
week, explaining why their eggs were a real value at a dollar a
dozen more than those you might find on the grocery shelves.
The value was in the knowledge of exactly which local farm
provided the egg and that, had you purchased those eggs, you
were not checking serial numbers on the carton to see if they
should be destroyed due to the recall. How’s that for value?
Executive Editor, Gourmet Business